Pantone Color of the Year 2020 – Classic Blue

It’s finally here – Pantone Color of the Year 2020 and it’s a classic. I suspected it would be a shade of blue, but to be honest I had really fallen in love with PANTONE P 115-1 U Bleached Coral and I was really hoping they would continue in this direction and use it to make a statement about sustainability and bringing awareness to coral bleaching.

At the start of January 2019, when Pantone launched Coral Reef as color of the year, Australian design studio Jack and Huei has proposed Bleached Coral as the colour of the year for 2020, claiming that Pantone’s shade for this year Living Coral fails to highlight the ongoing destruction of coral reefs.

“The colour is meant to guide, inspire and shape the world of design (and beyond), while reflecting the state of the world as we know it – the rich tapestry of an entire year, distilled into a single colour,” said the pair. Honestly I couldn’t agree more and I think the two next to each other would have looked beautiful in comparison.

Pantone also released a very beautiful Palette Exploration – with five unique palettes featuring PANTONE 19-4052 Classic Blue. I love all color combinations, but if I were to choose I would say Snorkel was very interesting to work with, because the color combinations are so unexpected.

General moodboard I made based on Pantone’s Palette Exploration
General moodboard I made based on Pantone’s Palette Exploration

Nonetheless, the shade Pantone chose is a classic and I am excited to see how it will translate further into our everyday life. Here are some of the projects I have been working with which have a bit of classic blue in them.